Some web design companies still try to sell “responsive design” or “mobile friendly” as an optional extra layered on top of a design quote. However, mobile–friendly design is not a separate thing from developing for a desktop browser; they are just part of a good, accessible layout — a standard feature of ensuring people can use your website, no matter which device they use.
The web has changed, the diversity in the ways people connect to it, and the multitude of devices they use has necessitated a change in the way developers approach and create websites. From the start of a project, progressive web developers will be considering things like:
- The plethora of devices visitors will use to view your site
- The actions people are likely to perform as they move through your site and the how easy these tasks are to conduct on various devices
- The potential implications of a slow mobile internet connection speed for people visiting your site
- The likelihood of future technological developments stopping people from being able to use your site as best as they can.
While it is possible to shoehorn most web page layouts into supporting the majority of mobile browsers, there is a world of difference between a website that only supports mobile devices, and one purposefully optimised for people using any device. The considerations listed above, along with a raft of other technical factors are what ultimately makes a usable, accessible website that takes care of your visitors.
In our ever-changing world of smartphones, tablets and wearable technology, creating optimised experiences for all the visitors to your site takes some careful planning and therefore does make websites inherently expensive — however, it’s never going to be as expensive as doing nothing.