So, you’ve had your website for a few years now, and there was a day when tt was your company’s pride and joy, but now it’s something that just sits there receiving some visits and getting some enquiries through its contact form.’s
Your website may still look nice and may not have cost you much to have built, but the real question is this: does it still generate as many sales and enquiries as it did in the past? If the answer to that question is “no” then it may be time to invest in a new one.
Here are some more things to ask yourself about your current site:
- Is your website easy to update and manage?
There’s a load of free, regularly updated website management applications available today that make it very easy to administer your site and its content—even from your smartphone or tablet! The majority of web design companies (we included) now build websites to work with these
- Does your site work well when viewed on touch–screen devices like iPhones and iPads?
If your site doesn’t work well for people using these devices, then you are missing out, and here’s why: Google Says More Searches Now On Mobile Than On Desktop.
- Does your website design convey what is unique about your business?
If your content and online appearance don’t instil a sense of authority, expertise and trust then visitors are very likely to look elsewhere. Sharp visuals and engaging content really can’t be underestimated when trying to tell people you are the best people doing what you do.
- Is your site’s content appearing in search engine results (like Google) for the type of thing you do?
If your website isn’t visible in search results, then you need to address this quickly, because what is the point in investing in a website if no one can see it. Accessibility, mobile device optimisation, great content and easy navigation all go together to ensure that Google sees your content and ranks you where you belong.
- Does your website make it easy for people to share your content on social networking sites like Facebook and Twitter?
If you have great content people will share it, if people share it more people see it, and the more individuals who are perceived to share your content automatically establishes you as an authority within your industry that people can trust. There are all sorts of simple ways to make content easy to share.
If you answered no to any of the above questions, then it’s time to toy around with the idea of a giving your site a bit of a facelift. The five points above really are the essential success factors in modern web development — if you’re not covering them all then, your website isn’t going to work for you as best as it can.
It is true that websites cost money, and require a bit of commitment regarding keeping them fresh with new content — but you may be pleasantly surprised by current web development costs and the tools available to help you stay on top of your content.
If you’re maybe a bit curious about investing in a new site, then please don’t hesitate to get in touch for some no–obligation advice.