Over the years we’ve come to realise that most businesses have similar problems and concerns with the websites they’re presenting to the world, most of which relate to the following broad categories:
- The way the website looks, often in comparison to a competitor’s newly developed site.
- How the website performs on smartphones and tablets.
- Questions about whether the website is actually doing anything for the business.
- Problems keeping the content refreshed and updated.
- Visibility in Google search results.
Generally, these concerns are expressed by clients in the following statements:
We’re a bit embarrassed to let people see our website at the moment.
We don’t really know how to use social media to promote ourselves.
We don’t show up in search results.
Our competitor redesigned their website, and now ours looks a bit crap in comparison.
We can’t update our website ourselves.
We don’t know if any leads actually come from our website.
We can’t track what visitors do on our site.
Our website doesn’t work on people’s fancy mobile phones and tablets.
The good news is that none of these problems are particularly hard to fix (we can help), and thinking about these issues realistically, what really is the point in having a website if:
- You’re embarrassed by it.
- You can’t update it yourself.
- You don’t know if it’s working for you in the way you’re using it.
- It’s not visible in searches for the services you offer.
- It doesn’t look as good as your competitor’s.
- It doesn’t work well for everyone who’s visiting it.
- It’s not being actively promoted anywhere.
Food for thought?